Everyone wants to be a Winner, but most of us need help. You start by developing a Winners attitude. This is not difficult if you know how. I’ll show you. This is an easy to read, easy to understand book. I talk to you as a coach and mentor discussing how you can become a Winner. To do this we cover 15 Winners Principles, each a proven element of success in sports—and all of life.

Each version contains the same 15 Principles but with different sets of photos of the Seattle Sounders teams, men or women, and can be instantly downloaded and read on devices (computer, phone, tablet, etc.) that can display PDFs.

Spread The Word…Share The Wealth


Anyone can join our Associate Program. Signup, post your personalized link on Facebook, Twitter, email and in other social circles, and when someone follows the link to our site and makes a purchase, you are rewarded for your efforts. Here are the details.

Clubs & Teams

Raising money for your club is exciting. Why? Your club and parent organization (if you have one) are rewarded for referrals that lead to purchases of The Winners Way books. Joining is simple, easy and profitable. See our Fundraising page for more information.